Within this photograph, a particular image is given to the bracelet/ cuff itself. Despite the fact that the item is less than prominant within the shot, it can still be associated with the quirky, fashion forward and fearless image that the photograph portrays. The use of Mary-Kate Olsen as a celebrity will attract all those who are inspired by her look and her style and encourage them to be attracted to, and potentially invest in the cuff in order to appear similar to a well known fashion icon.
In my opinion, the image is more about the celebrity than it is about the piece of jewellery and the colour image below is necessary in order to present the actual item to the viewer.
There are many aspects about this image that contribute towards creating the desired effect on the viewer and I think that the person who planned and composed the image had a very fixed image in their minds of the type of consumer who they were aiming to appeal to.
I would like to investigate this image in more detail in order to understand it more fully...
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